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Go To Market Career Academy Curriculum

Social capital meets sales strategy.

Learn the skills behind a focused career campaign: demonstrate your value, build professional relationships, and use a repeatable sales process to create opportunity.

Explore this curriculumRead the syllabus
2 optionsSelf-paced or quarterly cohort
33Learning modules
61Video lessons
7Required missions

A sales strategy for your career

The Go To Market Career Academy is re:WORK TRAINING’s learning pathway for people building toward go-to-market careers. Business development and sales development—BDR and SDR work—provide the foundation. The skills also support paths such as customer success, account management, sales operations, and partnerships.

You learn to make your abilities visible, build trusted professional relationships, and manage a focused campaign from first research to a hiring conversation. Use the shared curriculum at your own pace in MissionXP with community support, or in a quarterly eight-week cohort with structured instruction, coaching, and peer learning.

  • Translate your previous experience into a clear LinkedIn profile, credible resume, and specific interview stories.
  • Research employers and professional contacts with a clear reason for choosing them.
  • Write relevant outreach, run useful informational interviews, and follow through on commitments.
  • Manage relationships and job opportunities with accurate CRM records in MissionXP.
  • Use discovery and MEDDPICC to understand business needs and how a hiring decision will be made.
  • Explain your work with evidence and agree on an appropriate next step.

One method. Three places to use it.

  • Practice through the community. Research professionals, contribute to conversations, and invite people to share their experience with re:WORK learners. Build evidence of your work and the trust that comes from following through.
  • Apply it to your own career campaign. Research target employers, communicate your value, develop relationships, and pursue suitable roles. Apply to good opportunities while building connections in parallel.
  • Carry it into the job. Connect the same research, discovery, communication, and relationship-management habits to the work you do after being hired.

Performance currency + relationship currency. Performance currency is demonstrated ability. Relationship currency is the trust you build with people who know how you work. Together, they strengthen your social capital.

AI can support research and writing, but your experience, judgment, and authentic voice remain the source. Check every fact and claim before sharing your work.

The complete learning sequence

The curriculum includes a kickoff and eight gates, organized into 33 modules and 61 video lessons. The videos total approximately 6 hours and 30 minutes. Assignments, reading, coaching, outreach, and professional conversations require additional time.

The stages below show the learning progression. They are not a promise that one gate equals one week. For participation expectations and the requirements to unlock later stages, read the Academy syllabus.

Kickoff

Social Capital Meets Sales Strategy

Understand performance currency, relationship currency, and the work behind career advocacy. Join the learning community and get ready to participate.

  1. 01. Social Capital Meets Sales StrategyBuild relationships. Prove your value. Create opportunity.
  2. 02. Build Your Career CreditGive people the proof and trust to advocate for you.
  3. 03. Join the Community. Start Building Trust.Your first step into the Go-To-Market Career Academy.

What you will be able to do: Explain how demonstrated work and earned trust support a career campaign.

Work you will complete: Community membership or a pending-request screenshot.

View the 4 video lessons in this stage
  1. Your Job Search Is a Sales Strategy: Build Social Capital
  2. Career Credit: Why Referrals Start with Trust
  3. Earn Your Advocates: Build Trust Through Real Work
  4. The Career Playbook: Skills, Relationships, and Opportunity

Gate 0

Build Your Career Foundation

Understand BDR and SDR work, identify your transferable skills, and prepare interview stories grounded in experience.

  1. 04. The Business of YouOwn your value and the strategy behind your next move.
  2. 05. Be Your Own BDRPractice the work of creating opportunity before you are hired.
  3. 06. Sell Your Value in the InterviewUnderstand their needs. Bring evidence of your work.
  4. 07. Mission: Research the Role You WantBuild a BDR role map from eight real employers.
  5. 08. Find the Proof in Your ExperienceTurn transferable skills into stories people can trust.
  6. 09. Mission: Prove It with a STAR StoryShow how you learn, act, and deliver through a challenge.

What you will be able to do: Research role expectations and explain a specific example of how you learn through a challenge.

Work you will complete: An eight-company role map and a recorded STAR story.

View the 7 video lessons in this stage
  1. You, Inc.: Run Your Career Like a Business
  2. Be Your Own BDR: Practice Sales Before the Interview
  3. Sales at the Interview: Connect Your Value to Their Needs
  4. Behavioral Interviews: Turn Your Experience into Evidence
  5. You Already Have BDR Skills. Here’s How to Show Them
  6. Research the Role: Know What You’re Selling
  7. Find Your Transferable Skills with MissionXP

Gate 1

Position Your Value. Build Relationships.

Create a clear LinkedIn profile, practice emotional intelligence, and learn to make informational interviews useful for both people.

  1. 10. Your LinkedIn Profile Is Your PositioningMake your background, direction, and value easy to see.
  2. 11. Mission: Put Your Positioning to WorkPublish your LinkedIn profile and show the evidence.
  3. 12. Trust Is a Skill You Can PracticeUse emotional intelligence to build lasting relationships.
  4. 13. Build Access Through CommunityCreate value for learners, professionals, and the network.
  5. 14. Discovery That Builds Social CapitalAsk useful questions. Listen closely. Follow through.

What you will be able to do: Communicate your career direction, invite professionals to contribute, and prepare purposeful conversations.

Work you will complete: A published LinkedIn profile and readable screenshots for review.

View the 10 video lessons in this stage
  1. Your LinkedIn Profile Is Your First Sales Conversation
  2. Personal Branding: Make Your Value Easy to Understand
  3. The MVP Method: Write Your LinkedIn Headline and About
  4. Build a LinkedIn Profile That Supports Your Next Move
  5. Emotional Intelligence: Build Trust in Your Outreach
  6. The LinkedIn Long Game: Build Relationships That Last
  7. Build Access Through Community: The re:WORK Strategy
  8. The Community Blueprint: Create Value Together
  9. The Value Ledger: Make Deposits Before You Make an Ask
  10. Informational Interviews: Practice Discovery, Build Trust

Gate 2

Find the Right People and Start Conversations

Use an Ideal Customer Profile to focus your outreach. Build familiarity through useful engagement and write relevant messages in your own voice.

  1. 15. Find Your People. Earn Their Attention.Use an ICP and relevant engagement to focus your outreach.
  2. 16. From Awareness to ConnectionGive your first message context and a clear purpose.
  3. 17. Write Outreach That Creates ConversationLead with relevance and give people a reason to respond.
  4. 18. Mission: Earn the ConnectionWrite a specific note that opens a relationship.
  5. 19. Mission: Add Value in the CommentsMake a contribution people can respond to.

What you will be able to do: Personalize a connection note and contribute a LinkedIn comment that adds value.

Work you will complete: A connection-note mission and a LinkedIn-comment mission.

View the 6 video lessons in this stage
  1. Define Your ICP: Find the Right People to Connect With
  2. Signal-Based Selling Foundations
  3. Show Your Work: Build Credibility on LinkedIn
  4. Build Awareness Before You Make the Ask
  5. LinkedIn Connection Strategy: Earn the Next Conversation
  6. Outreach That Connects: Give People a Reason to Respond

Gate 3

Turn Activity into a Working System

Use MissionXP as your relationship memory. Organize contacts and opportunities, protect time on your calendar, and follow through consistently.

  1. 20. Run Your Outreach Like an ExperimentUse evidence to improve the next attempt.
  2. 21. Your CRM Is Your Relationship MemoryConnect accurate records to better decisions and follow-through.
  3. 22. Build a Pipeline You Can Actually RunGive every opportunity a stage, a next step, and time.
  4. 23. Follow-Through Builds TrustStay relevant and make the next step clear.
  5. 24. Social Capital Is Built in the DoingCombine performance currency with relationship currency.

What you will be able to do: Maintain accurate records, interpret activity and results, and improve your approach through focused experiments.

Work you will complete: Logged relationship activity and the readiness requirements for Gate 4.

View the 8 video lessons in this stage
  1. The Science of Sales: Test, Learn, Improve Your Outreach
  2. Data Equals Direction: Use Your CRM to Build Relationships
  3. KPIs and OKRs: Connect Your Activity to Business Results
  4. Pipeline Discipline: Give Every Opportunity a Next Step
  5. Protect Your Calendar: Make Time for Work That Builds Trust
  6. Follow Up with Purpose: Keep Relationships Moving
  7. Signal-Based Selling in Daily Practice
  8. Do the Work: Build Performance and Relationship Currency

Gate 4

Launch Your Career Campaign

Turn your experience into a credible resume and a focused employer strategy. Research companies, customer problems, and the next role that builds toward your longer-term direction.

Current application guidance: Apply to suitable open roles while researching and building relationships in parallel. An internal contact or champion is not a prerequisite to apply. The research recording contains an older rule; follow this current guidance and the updated lesson description.

  1. 25. Your Resume Is Your EvidenceTranslate your experience into value a hiring team can see.
  2. 26. Mission: Submit Proof of Your ValueMake your resume clear, relevant, and defensible.
  3. 27. Launch the Business of YouPut your sales skills and social capital into your career campaign.
  4. 28. Keep Your Opportunity Engine RunningConnect applications, relationships, and consistent action.

What you will be able to do: Explain your fit, demonstrate your value, and keep applications connected to relevant relationship work.

Work you will complete: A finished resume PDF and an active job-search pipeline.

View the 9 video lessons in this stage
  1. Build Your Resume in MissionXP: Turn Experience into Proof
  2. The Business of You: Launch Your Career Campaign
  3. The Research Gate and Current Application Guidance
  4. Your Industry Experience Is a Sales Advantage
  5. The Career Slingshot: Make Your Next Role Build Your Future
  6. Career Product-Market Fit: Find Where Your Value Matters
  7. Use G2 to Find Companies and Understand Customer Problems
  8. The Job Search Engine: Keep Your Opportunity Pipeline Moving
  9. Keep MissionXP Current: Turn Activity into Useful Evidence

Gate 5

Discover the Need. Navigate the Conversation.

Ask questions that reveal a hiring team’s needs. Respond thoughtfully to objections and rejection, and explain the real work behind your re:WORK experience.

  1. 29. Discover the Need. Navigate the No.Use curiosity and evidence to handle the conversation.
  2. 30. Turn Your Practice into CredibilityExplain the real work behind your re:WORK experience.

What you will be able to do: Connect evidence from your experience to the employer’s problem and handle the conversation professionally.

Work you will complete: Completed lessons and continued, accurately recorded career-campaign activity.

View the 4 video lessons in this stage
  1. Discovery: Find the Gap Before You Pitch Your Value
  2. Objections and Rejection: Listen, Learn, Respond
  3. Follow Up After Rejection Without Burning the Relationship
  4. Sell the Experience: Explain Your re:WORK Skills in Interviews

Gate 6

Put MEDDPICC Behind the Opportunity

Connect your sales skills into a repeatable process. Use MEDDPICC to understand success measures, authority, evaluation criteria, decision steps, paperwork, pain, champions, and competition.

  1. 31. One Sales System. A Career of Applications.Practice it here. Use it in your search. Take it into the job.
  2. 32. MEDDPICC: Put Strategy Behind the OpportunityUnderstand the need, the decision, and the people involved.

What you will be able to do: Separate what you know from what you still need to ask about a job opportunity.

Work you will complete: Completed lessons and the activity requirements for the final gate.

View the 11 video lessons in this stage
  1. One Skill, Three Uses: Training, Job Search, and Sales
  2. The Sales System: Connect Your Skills into a Repeatable Process
  3. MEDDPICC for Your Job Search: Understand the Opportunity
  4. MEDDPICC Metrics: Learn What Success Looks Like
  5. MEDDPICC Economic Buyer: Know Who Can Approve the Hire
  6. MEDDPICC Decision Process: Map the Path to a Hiring Decision
  7. MEDDPICC Decision Criteria: Know How You’ll Be Evaluated
  8. MEDDPICC Paper Process: Track the Steps Behind the Offer
  9. MEDDPICC Identify Pain: Find the Business Reason to Hire
  10. MEDDPICC Champion: Build an Advocate Who Knows Your Value
  11. MEDDPICC Competition: Make Your Relevant Difference Clear

Gate 7

Closing and Career Momentum

Understand the human factors behind a decision, surface remaining concerns, and ask for an appropriate next step.

  1. 33. Close with Confidence and TrustHelp the other person make a clear, informed decision.

What you will be able to do: Summarize your value and help a conversation move toward a clear, informed decision.

Work you will complete: Completion of the two closing lessons and the preceding required work. Closing roleplay is optional practice; there is no separate final mission or assessment of advanced negotiation or executive-sponsorship proficiency.

View the 2 video lessons in this stage
  1. Closing 101: Turn Trust into a Clear Next Step
  2. The Psychology of the Deal: Build Confidence in the Decision

Leave with work you can explain

Your practice produces more than a list of videos watched. You build a professional profile, a role-research document, a STAR interview story, outreach samples, a resume, and a record of the relationships and opportunities you are managing.

The seven required missions assess specific pieces of that work. Lesson completion and recorded activity also determine progress through MissionXP. Coaches and the Academy community help you make sense of the work and improve your approach.

Curriculum questions

Do I need a degree or sales experience?

No degree or previous sales experience is required to apply. The program looks for drive, coachability, and a willingness to do the work. Review the candidate page for the application process.

Is this only for BDR and SDR roles?

BDR and SDR skills provide the foundation. Research, communication, discovery, relationship building, and pipeline management also support other go-to-market career paths. Your resume and career campaign should reflect the role you are actually pursuing.

Is the curriculum the whole program?

The curriculum is the shared learning sequence for self-paced and cohort learners. Practical missions, feedback, community participation, and job-search activity sit alongside the videos. Quarterly eight-week cohorts add scheduled instruction, coaching, and peer learning. The syllabus explains participation and completion expectations.

Last updated September 25, 2026. This guide covers the shared MissionXP learning sequence. Self-paced learners set their learning schedule; staff confirm quarterly cohort placement, session details, and deadlines.

Your next move

Build skills people can see and relationships built on trust.

Explore the Academy’s eligibility and application process, or review the syllabus for expectations and requirements.

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